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Digital bundle with 11 PDFs — After the First Purchase Bundle. Tablet and companion document previews.
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Thumbnail overview of After the First Purchase, pages 41–60 of 60
Cover and inside page from Written Lessons on Customer Retention
Thumbnail overview of Written Lessons on Customer Retention, pages 1–11 of 21
Thumbnail overview of Written Lessons on Customer Retention, pages 12–21 of 21
Cover and inside page from Using the Email Mini-Course
Thumbnail overview of Using the Email Mini-Course, pages 1–3 of 3
Cover and inside page from Prompts for Reviewing Retention
Thumbnail overview of Prompts for Reviewing Retention, pages 1–11 of 11
Cover and inside page from Plan What Customer Data to Collect
Thumbnail overview of Plan What Customer Data to Collect, pages 1–18 of 18
Cover and inside page from Spot Where Customers Leave
Thumbnail overview of Spot Where Customers Leave, pages 1–16 of 16
Cover and inside page from Design a Customer Loyalty Program
Thumbnail overview of Design a Customer Loyalty Program, pages 1–15 of 15
Cover and inside page from Check Your Proactive Service Plan
Thumbnail overview of Check Your Proactive Service Plan, pages 1–5 of 5
Cover and inside page from Check the Loyalty Program Launch
Thumbnail overview of Check the Loyalty Program Launch, pages 1–4 of 4
Cover and inside page from Review Your Customer Data
Thumbnail overview of Review Your Customer Data, pages 1–5 of 5
Cover and inside page from Review Community Participation
Thumbnail overview of Review Community Participation, pages 1–5 of 5
Digital bundle with 11 PDFs — After the First Purchase Bundle. Tablet and companion document previews.
Cover and inside page from After the First Purchase
Thumbnail overview of After the First Purchase, pages 1–20 of 60
Thumbnail overview of After the First Purchase, pages 21–40 of 60
Thumbnail overview of After the First Purchase, pages 41–60 of 60
Cover and inside page from Written Lessons on Customer Retention
Thumbnail overview of Written Lessons on Customer Retention, pages 1–11 of 21
Thumbnail overview of Written Lessons on Customer Retention, pages 12–21 of 21
Cover and inside page from Using the Email Mini-Course
Thumbnail overview of Using the Email Mini-Course, pages 1–3 of 3
Cover and inside page from Prompts for Reviewing Retention
Thumbnail overview of Prompts for Reviewing Retention, pages 1–11 of 11
Cover and inside page from Plan What Customer Data to Collect
Thumbnail overview of Plan What Customer Data to Collect, pages 1–18 of 18
Cover and inside page from Spot Where Customers Leave
Thumbnail overview of Spot Where Customers Leave, pages 1–16 of 16
Cover and inside page from Design a Customer Loyalty Program
Thumbnail overview of Design a Customer Loyalty Program, pages 1–15 of 15
Cover and inside page from Check Your Proactive Service Plan
Thumbnail overview of Check Your Proactive Service Plan, pages 1–5 of 5
Cover and inside page from Check the Loyalty Program Launch
Thumbnail overview of Check the Loyalty Program Launch, pages 1–4 of 4
Cover and inside page from Review Your Customer Data
Thumbnail overview of Review Your Customer Data, pages 1–5 of 5
Cover and inside page from Review Community Participation
Thumbnail overview of Review Community Participation, pages 1–5 of 5
Digital bundle with 8 PDFs — Before the Day Begins Bundle. Tablet and companion document previews.
Before the Day Begins Bundle Original price was: $29.00.Current price is: $8.00.
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Digital bundle with 10 PDFs — The Campaign Asset File Bundle. Tablet and companion document previews.
The Campaign Asset File Bundle Original price was: $29.00.Current price is: $8.00.

After the First Purchase Bundle

Original price was: $29.00.Current price is: $8.00.

Examine the weeks after a purchase and look for a practical reason a customer would choose to return.

Buy one bundle, get one free. Choose any two different $8 bundles. One gift per order.

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The customer data and churn guides help you collect useful observations and decide where service can improve. Community and loyalty program materials give you two further approaches to examine. The prompts, checklists and written course support the decisions between identifying a problem and following up.

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