-72%
Digital bundle with 8 PDFs — The Ad Spend Review Bundle. Tablet and companion document previews.
Cover and inside page from Set Useful Advertising Benchmarks
Thumbnail overview of Set Useful Advertising Benchmarks, pages 1–15 of 15
Cover and inside page from Check the Campaign Tracking Setup
Thumbnail overview of Check the Campaign Tracking Setup, pages 1–5 of 5
Cover and inside page from Work Through Return on Ad Spend
Thumbnail overview of Work Through Return on Ad Spend, pages 1–17 of 17
Cover and inside page from Prompts for Reviewing Paid Advertising
Thumbnail overview of Prompts for Reviewing Paid Advertising, pages 1–12 of 12
Cover and inside page from Review an Advertising Campaign’s Return
Thumbnail overview of Review an Advertising Campaign’s Return, pages 1–5 of 5
Cover and inside page from A Working Guide to Paid Marketing Metrics
Thumbnail overview of A Working Guide to Paid Marketing Metrics, pages 1–19 of 57
Thumbnail overview of A Working Guide to Paid Marketing Metrics, pages 20–38 of 57
Thumbnail overview of A Working Guide to Paid Marketing Metrics, pages 39–57 of 57
Cover and inside page from Choose Metrics for a Paid Campaign
Thumbnail overview of Choose Metrics for a Paid Campaign, pages 1–20 of 20
Cover and inside page from A Reader’s Guide to the Mini-Course
Thumbnail overview of A Reader’s Guide to the Mini-Course, pages 1–2 of 2
Digital bundle with 8 PDFs — The Ad Spend Review Bundle. Tablet and companion document previews.
Cover and inside page from Set Useful Advertising Benchmarks
Thumbnail overview of Set Useful Advertising Benchmarks, pages 1–15 of 15
Cover and inside page from Check the Campaign Tracking Setup
Thumbnail overview of Check the Campaign Tracking Setup, pages 1–5 of 5
Cover and inside page from Work Through Return on Ad Spend
Thumbnail overview of Work Through Return on Ad Spend, pages 1–17 of 17
Cover and inside page from Prompts for Reviewing Paid Advertising
Thumbnail overview of Prompts for Reviewing Paid Advertising, pages 1–12 of 12
Cover and inside page from Review an Advertising Campaign’s Return
Thumbnail overview of Review an Advertising Campaign’s Return, pages 1–5 of 5
Cover and inside page from A Working Guide to Paid Marketing Metrics
Thumbnail overview of A Working Guide to Paid Marketing Metrics, pages 1–19 of 57
Thumbnail overview of A Working Guide to Paid Marketing Metrics, pages 20–38 of 57
Thumbnail overview of A Working Guide to Paid Marketing Metrics, pages 39–57 of 57
Cover and inside page from Choose Metrics for a Paid Campaign
Thumbnail overview of Choose Metrics for a Paid Campaign, pages 1–20 of 20
Cover and inside page from A Reader’s Guide to the Mini-Course
Thumbnail overview of A Reader’s Guide to the Mini-Course, pages 1–2 of 2
Digital bundle with 9 PDFs — The Customer Camera Roll Bundle. Tablet and companion document previews.
The Customer Camera Roll Bundle Original price was: $29.00.Current price is: $8.00.
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Digital bundle with 7 PDFs — Behind Each Order Bundle. Tablet and companion document previews.
Behind Each Order Bundle Original price was: $29.00.Current price is: $8.00.

The Ad Spend Review Bundle

Original price was: $29.00.Current price is: $8.00.

Choose a benchmark for a paid campaign, inspect the tracking behind the numbers and compare return on ad spend with the cost of running the campaign.

Buy one bundle, get one free. Choose any two different $8 bundles. One gift per order.

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Description

A campaign report shows rising revenue, but it takes more than a sales total to decide what to do next. The return-on-ad-spend guide and campaign review checklist help you work through the figures. The benchmarking and tracking resources help identify what you can reasonably compare.

The ebook covers paid marketing measurement in more detail. Use the advertising prompts and written course to practice reviewing a campaign. The original From Clicks to Cashflow audio series explores how to interpret the numbers that appear in paid marketing reports.

The download includes 8 PDFs and 5 original recordings.

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