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Explore how people make buying decisions, then apply the freelance exercises to how you present your own work.
Review an email campaign by starting with the action you hoped readers would take and asking which numbers help explain what happened.
Decide what would make a text message useful to its recipient, then work on the wording and timing of a message for a particular occasion.
Review the impression your public messages create, from what you say about the business to how you respond when others talk about it.
Choose an aspect of your work you want to be known for and find a specific example that shows what you can do.
Bring one offer, one audience and one intended action together in a marketing plan you can review as the work progresses.
Draft an introductory email that gives the recipient a specific reason to read and a clear way to respond.
Decide which part of a product idea someone needs to try before you commit to building the rest.
Check what people can learn about your business online and examine how you respond when they have a question or concern.
