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How to Ask a Client for a Google Review After a Project
Ask after the client has had a chance to use or assess the work. In a short email, name the project, thank them and share a direct link where they can leave an honest Google review. Let the client choose whether to post and what to say.
A review request email you can adapt
Imagine you ran an in-person planning workshop for a local team. You promised the organizer a copy of the decisions and action list. Send those materials first. A day or two later, once the organizer has had a chance to read them, you could send this note.
Subject — A quick question about Tuesday’s workshop
Hi Morgan,
Thank you for bringing me in to lead Tuesday’s planning workshop. I enjoyed meeting the team.
If you’d like to share what it was like to work with me, you can leave a Google review here: [direct review link]. Your perspective would help other teams deciding whether to book a session.
Thanks again,
Alex
Replace the name, project detail and link before sending. If your relationship runs on text messages, one sentence is enough: “Thanks for having me at Tuesday’s workshop, Morgan. If you’d like to share your experience, here’s my Google review link: [link].”
Choose a point in the project you can use consistently
For a live workshop, the organizer has experienced the service by the time you send the recap. For a garden designer, the client may need the weekend to walk the plot with the planting plan. Pick a milestone that gives clients time to form an opinion. Use it for clients with mixed feedback as well as those who already thanked you.
If the client is still waiting for a promised file or a correction, send the update they need first. Once the work reaches the same milestone as other projects, offer the same invitation. Keep any private support channel available to everyone.
Where to get the direct Google review link
Open the Google Business Profile for the business your client hired. Select Read reviews, then Get more reviews, and copy the link. Open it yourself and check the business name and location before putting it in your email. Google’s instructions for finding your review link.
What to leave out of the request
Skip the suggested star rating, prewritten praise and discount for posting. Google prohibits incentives and selectively requesting positive reviews. If you use a satisfaction survey, give everyone the same opportunity to leave a public review, whatever answer they choose. Google Maps policy on fake engagement.
If you want a repeatable closeout process, the After the Review Bundle includes a request guide and feedback checklist for planning the invitation, plus a response guide for when someone replies publicly.