How to Write a Freelance About Page Using One Real Project

A freelance About page should help someone decide whether to contact you. Give the reader four things: who you work with, what you make for them, one detail that shows how you work, and a next step. If you have a folder full of past projects, choose the one that best answers a question clients ask before they hire you.

Find the detail a prospective client cares about

Imagine you photograph restaurants. A new owner might wonder whether a shoot will interrupt lunch service. “I’m passionate about hospitality photography” tells them very little about their Tuesday morning. Think back to a shoot where the opening hours affected a decision. What did you arrange with the chef? Which shots did you take first? What would you ask the next owner before you arrived?

An example About page for a freelance photographer

Here is a fictional example written for restaurant owners planning their first shoot.

“I’m Nina, a freelance photographer for independent restaurants. I photograph dining rooms, dishes and the people who make them for menus, websites and opening announcements.

“On a recent café shoot, the chef had one table free until 10:30. We used it for the plated dishes first, then moved to the windows for staff portraits while the team set up for lunch. I now ask about the kitchen schedule before I put a shot list together.

“Planning a shoot? Send me your opening hours, where the photos will appear and the date you need them. I’ll come back with a proposed shot list.”

The time and the table earn their place in the story. They explain a choice the photographer made and show the next client what planning a shoot together will involve. Nina could add her city to the opening line if location helps readers decide whether she is a fit.

Copy this structure for your own page

Who and what. I’m [name]. I help [specific client] with [deliverable] when [situation].
A real moment. During [project], we had to work around [constraint]. I chose [action] because [reason].
What carries forward. Today, that means I [specific practice a client will notice].
How to start. Send me [details you need] and I’ll [what happens next].

Early in your career? Use a self-initiated project and name it as such. A designer could describe printing a sample menu at actual size and enlarging the prices after seeing the proof. The decision demonstrates care without implying a client commissioned the piece.

Read the draft as someone about to hire you

Underline the one sentence a client could repeat to a colleague. If all they could say is “she cares about quality,” replace one adjective with a decision from your project. Check names, quotations and photos with the people involved before publishing identifiable details. Finish by following your contact link on a phone.

For examples of how businesses describe their people and process, see Shopify’s About page guide. To shape your own project notes into a publishable story, The Brand Story Studio includes a five-part Story Map and a release checklist for reviewing details and permissions.