How to Pitch Your Guide for a Resource Page (With an Email Example)

A useful resource-page pitch names the exact page, identifies a reader question it leaves open, and links to the part of your guide that answers it. Say who made the guide and whether readers have to pay or sign up. An editor should be able to decide whether to open the link after reading three sentences.

Check what the reader came to do

Suppose a local makers’ association keeps a page titled “Preparing for your first craft fair.” It links to the venue rules, a packing list and a stall layout. You sell display stands and have published a free worksheet for planning a tabletop display. Before pitching, open the existing stall layout. If it already includes a printable grid for tabletop sellers, your worksheet may add little. If it covers full booths only, a grid sized for a single table could be a useful addition.

Try writing one sentence to describe the gap: “A first-time seller with one six-foot table can use this sheet to check whether their display leaves space for taking payments.” Then visit your own link on a phone. Confirm it opens the promised worksheet and that any sign-up or purchase requirement is visible. Follow the editor’s submission instructions if the page has them.

A short outreach email, worked through

The association and worksheet below are fictional. Replace the example with details you have verified.

Subject: Six-foot table worksheet for your first craft fair guide

Hi Sam,

Your first craft fair guide links to the hall’s booth plans. For sellers who book a single table, I made a printable six-foot grid with space to mark stock, signs and checkout. Here’s the worksheet: [direct worksheet link].

I run [display stand shop]. The sheet is free to download without an email address. Would it be useful alongside the booth plans in your “Plan your space” section?

Thanks,
[name]

Adapt the email to your own resource

On [specific page], you help [reader] do [task]. I made [resource] for readers who also need to [missing step]. It includes [one detail they can inspect]. You can open it at [direct link]. I’m [relationship to the resource], and [cost or access requirement]. Would it fit in [specific section]?

For a paid guide, say what the linked page lets someone use immediately. If the editor lists only free tools and you offer only a checkout page, choose another opportunity. If you have a genuinely useful public sample, describe exactly what is free and what the full product costs.

What to record after sending

Save the page, the resource you suggested, the date and the editor’s response. If they use it, check that the destination still works when you update the guide. Let the editor choose the link wording. Google’s link spam policy explains how paid links, automated placements and excessive exchanges can violate its search policies.

For help judging whether a resource fits and drafting the pitch, The Citation Studio includes the Broken-Link Matchbook and a short course that takes one reader question through to a reviewed outreach draft.